Peugeot is the official automotive partner of Paris Fashion Week for the first time. The commitment includes three collections, for Spring/Summer 2025 menswear (June 18 to 23), Fall/Winter 2024/2025 Haute Couture Week (June 24 to 27) and Spring/Summer 2025 womenswear (September 23 to October 1). As part of the sponsorship, the Stellantis brand will provide 30 vehicles, including the 408 Hybrid and the new E-3008, which will be used as shuttles for invited guests.
On the occasion of Fashion Week, Peugeot is also continuing its collaboration with French designer Emeric Tchatchoua, founder of the avant-garde fashion brand "3.PARADIS". It began last year when Tchatchoua designed a high-tech garment inspired by the Peugeot Inception Concept study, which plays with optical illusion thanks to a 3D lenticular print. (aum)
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